Are you struggling to attract and retain residents in your senior living community?
Are you unsure whether your digital marketing efforts are effective?
We understand that digital marketing for senior living operators can be challenging…but it doesn’t have to be! With our SmartEDGE methodology, we help operators, owners, and in-house community teams identify areas of opportunity using a systematic and data-based approach to all creative recommendations.
With our SmartEDGE Audit Program, we can help you achieve your goals and increase your occupancy rates
It All Starts With the SmartEDGE Audit
Don't let your digital marketing efforts go to waste. Let us help you optimize your strategy and achieve better results with our SmartEDGE Audit Program.
The SmartEDGE Methodology
Audit & Analyze -Thorough audit of your your website design, content, SEO, social media, email marketing, and other key areas
Strategy Development - A collaborative session to design & develop the right digital strategy based on your current data and goals.
Action Planning - Mapping out the key action steps, resources, and specialized skills for your strategy plans
Implementation & Support - Implement the recommended change & provide ongoing support
Why it Works
SmartEDGE Methodology is designed specifically for senior living operators, communities, and in-house marketing team
We offer a holistic approach grounded in our senior living industry experience & expertise using a specific process to empower your team to make smart decisions based on the data.
Why it Matters
Over 70% of families searching for senior living start their search online. Once someone makes an inquiry, it can take up to 25 touches before they take the next step.
If your digital strategy is looking at each moment in the customer’s journey, how do you know what is truly working…and what is potentially wasting your budget?
With SmartEDGE, we empower senior living marketing team through:
How The Audit Works
Digital Discovery Call
Let’s see if we are a good fit with a free 20-minute discussion where you can get to know us and share more about what is going on with your current digital strategy.
Initial Kickoff Call
We'll begin by conducting an initial consultation with you to discuss your current marketing strategy, goals, and challenges. This will help us to better understand your unique needs and tailor our audit accordingly.
Audit Process
Our team of experts will then conduct a thorough audit of your digital marketing strategy, including your website design, content, SEO, social media, email marketing, and other key areas. We'll identify areas of improvement and provide you with a detailed report outlining our findings and specific recommendations.
Strategy Intensive Planning Session
Following the audit, we'll schedule a 3-hour strategy intensive planning session with you and your team. During this session, we'll review the audit report together and collaborate on a customized plan to implement the recommended changes to your digital marketing strategy.
Strategy Implementation
Once the strategy intensive planning session is completed, we'll work with you to implement the recommended changes to your digital marketing strategy. This may include redesigning your website, optimizing your content for search engines, improving your social media presence, or launching a new email marketing campaign.
Ongoing Support
We'll continue to provide ongoing support and monitoring to ensure that your digital marketing strategy is delivering the desired results. We'll work with you to make any necessary adjustments along the way and provide regular progress reports to track your success.
Overall, our Digital Marketing Audit Program is designed to be a collaborative process, working closely with you to optimize your marketing strategy and achieve better results. With our expertise and guidance, you'll be able to attract more potential residents, increase occupancy rates, and ultimately drive revenue growth for your senior living community.
What You Get From a SmartEDGE Audit
Clear & concise digital marketing strategy
Detailed audit report for each location
Competitive analysis & comparison
Fresh perspective on your current digital performance
A market-by-market analysis of what is working for each community
Portfolio comparison report in each digital area
A 90-Day Action Plan to save your team time
Immediate insights & changes you can make right away to improve performance
3-hour strategy session with knowledgeable, senior living digital professionals
Common Concerns
We understand that budget constraints can be a concern. However, investing in our SmartEDGE Audit can actually help you maximize your marketing budget by identifying inefficiencies and reallocating resources to areas that deliver the best results. In the long run, this can lead to a higher return on investment and increased occupancy rates, which will more than justify the initial cost of the audit.
That's great to hear that you're working with a marketing agency. Our SmartEDGE Audit is designed to complement the work of your existing agency by providing a fresh perspective and identifying areas for improvement. We can work collaboratively with your agency to implement the recommended changes, ensuring that your digital marketing strategy is as effective as possible.
We understand that time is a valuable resource, and that's why our SmartEDGE Audit is designed to be efficient and actionable. Our team will handle the audit process, and we'll provide you with a detailed report and a 90-Day Action Plan to save your team time. We'll also support you during the implementation process, making it as seamless as possible for you and your team.
It's great to hear that your digital marketing strategy is working well. However, the digital landscape is constantly evolving, and it's important to stay ahead of the curve. Our SmartEDGE Audit can help you identify any areas where you might be missing opportunities or where there's room for improvement. By staying proactive and optimizing your strategy, you can ensure continued success and growth for your senior living community.
We completely understand your concerns about data security and asset ownership. At SmartEDGE, we prioritize data security and ensure that you maintain control over your marketing assets and data throughout the entire process. Our goal is to work collaboratively with you to optimize your digital marketing strategy while respecting your privacy and protecting your valuable information.
Ways We Work With Senior Living Operators
SmartEDGE is Powered by Industry Experts
Katie Holt
Digital Marketing Nerd
Over 15 years of Sales & Marketing experience
Specializing in senior living automation solutions
Gina Bultman
Owns an Award Winning Digital Marketing business since 1999
Over 23 years helping businesses like yours.
Worked with businesses across the US & UK