Get Clarity & Get Started On Elevating Your Marketing

Are you struggling to attract and retain residents in your senior living community?

Are you unsure whether your digital marketing efforts are effective? 

We understand that digital marketing for senior living operators can be challenging…but it doesn’t have to be! With our SmartEDGE methodology, we help operators, owners, and in-house community teams identify areas of opportunity using a systematic and data-based approach to all creative recommendations.

With our SmartEDGE Audit Program, we can help you achieve your goals and increase your occupancy rates

It All Starts With the SmartEDGE Audit

Discover Opportunities for Improvement

Our team of experts will conduct a thorough audit of your current digital marketing strategy and identify areas for improvement. We'll provide you with a detailed report that outlines specific recommendations for optimization, helping you to achieve better results.

Maximize Your Marketing Budget

With our audit, you'll be able to identify any inefficiencies in your current marketing campaigns and reallocate your budget to areas that will deliver the best results. You'll be able to get the most out of your marketing spend and see a better return on investment.

Improve Your Online Presence

In today's digital age, having a strong online presence is crucial for any business. Our audit will assess your website's design, content, and user experience, ensuring that your online presence reflects the quality of your senior living community.

Enhance Your Search Engine Rankings

Our team will review your website's search engine optimization (SEO) to ensure that it's optimized for maximum visibility. By improving your SEO, you'll appear higher in search engine rankings, making it easier for potential residents and their families to find you online.

Increase Occupancy Rates

Ultimately, the goal of our Digital Marketing Audit Program is to help you increase your occupancy rates. By optimizing your digital marketing strategy and improving your online presence, you'll be able to attract more potential residents and convert them into long-term residents, ultimately driving revenue growth for your senior living community.

Don't let your digital marketing efforts go to waste. Let us help you optimize your strategy and achieve better results with our SmartEDGE Audit Program.

SmartEDGE Process2

The SmartEDGE Methodology

Audit & Analyze -Thorough audit of your your website design, content, SEO, social media, email marketing, and other key areas

Strategy Development - A collaborative session to design & develop the right digital strategy based on your current data and goals.

Action Planning - Mapping out the key action steps, resources, and specialized skills for your strategy plans

Implementation & Support - Implement the recommended change & provide ongoing support

Why it Works

SmartEDGE Methodology is designed specifically for senior living operators, communities, and in-house marketing team


We offer a holistic approach grounded in our senior living industry experience & expertise using a specific process to empower your team to make smart decisions based on the data.

best senior living marketing agency

Why it Matters

Over 70% of families searching for senior living start their search online. Once someone makes an inquiry, it can take up to 25 touches before they take the next step. 


If your digital strategy is looking at each moment in the customer’s journey, how do you know what is truly working…and what is potentially wasting your budget?

With SmartEDGE, we empower senior living marketing team through:

Asset Ownership and Data Security

Maintain control over your marketing assets and data, preventing potential issues when switching marketing agencies.

Unified Marketing Strategy

Simplify the management and measurement of your marketing efforts with a consistent brand message across all touchpoints.

Precise Audience Targeting

Increase the likelihood of conversion by resonating with potential residents and their families.

Brand Consistency

Build trust and credibility with potential residents and families.abcodiefhigjklmnop

How The Audit Works

  • 1

    Digital Discovery Call

    Let’s see if we are a good fit with a free 20-minute discussion where you can get to know us and share more about what is going on with your current digital strategy.

  • 2

    Initial Kickoff Call

    We'll begin by conducting an initial consultation with you to discuss your current marketing strategy, goals, and challenges. This will help us to better understand your unique needs and tailor our audit accordingly.

  • 3

    Audit Process

    Our team of experts will then conduct a thorough audit of your digital marketing strategy, including your website design, content, SEO, social media, email marketing, and other key areas. We'll identify areas of improvement and provide you with a detailed report outlining our findings and specific recommendations.

  • 4

    Strategy Intensive Planning Session

    Following the audit, we'll schedule a 3-hour strategy intensive planning session with you and your team. During this session, we'll review the audit report together and collaborate on a customized plan to implement the recommended changes to your digital marketing strategy.

  • 5

    Strategy Implementation

    Once the strategy intensive planning session is completed, we'll work with you to implement the recommended changes to your digital marketing strategy. This may include redesigning your website, optimizing your content for search engines, improving your social media presence, or launching a new email marketing campaign.

  • 6

    Ongoing Support

    We'll continue to provide ongoing support and monitoring to ensure that your digital marketing strategy is delivering the desired results. We'll work with you to make any necessary adjustments along the way and provide regular progress reports to track your success.


Overall, our Digital Marketing Audit Program is designed to be a collaborative process, working closely with you to optimize your marketing strategy and achieve better results. With our expertise and guidance, you'll be able to attract more potential residents, increase occupancy rates, and ultimately drive revenue growth for your senior living community.

What You Get From a SmartEDGE Audit


Clear & concise digital marketing strategy

Detailed audit report for each location

Competitive analysis & comparison

Fresh perspective on your current digital performance

A market-by-market analysis of what is working for each community

Portfolio comparison report in each digital area

A 90-Day Action Plan to save your team time

Immediate insights & changes you can make right away to improve performance

3-hour strategy session with knowledgeable, senior living digital professionals

Common Concerns

We understand that budget constraints can be a concern. However, investing in our SmartEDGE Audit can actually help you maximize your marketing budget by identifying inefficiencies and reallocating resources to areas that deliver the best results. In the long run, this can lead to a higher return on investment and increased occupancy rates, which will more than justify the initial cost of the audit.

That's great to hear that you're working with a marketing agency. Our SmartEDGE Audit is designed to complement the work of your existing agency by providing a fresh perspective and identifying areas for improvement. We can work collaboratively with your agency to implement the recommended changes, ensuring that your digital marketing strategy is as effective as possible.

We understand that time is a valuable resource, and that's why our SmartEDGE Audit is designed to be efficient and actionable. Our team will handle the audit process, and we'll provide you with a detailed report and a 90-Day Action Plan to save your team time. We'll also support you during the implementation process, making it as seamless as possible for you and your team.

It's great to hear that your digital marketing strategy is working well. However, the digital landscape is constantly evolving, and it's important to stay ahead of the curve. Our SmartEDGE Audit can help you identify any areas where you might be missing opportunities or where there's room for improvement. By staying proactive and optimizing your strategy, you can ensure continued success and growth for your senior living community.

We completely understand your concerns about data security and asset ownership. At SmartEDGE, we prioritize data security and ensure that you maintain control over your marketing assets and data throughout the entire process. Our goal is to work collaboratively with you to optimize your digital marketing strategy while respecting your privacy and protecting your valuable information.

Ways We Work With Senior Living Operators

Brand Strategy & Messaging

Marketing Automation

Email Marketing


Traffic Strategies

Website Design

Paid Advertising

Search Engine Optimization

Reviews & Reputation Management

Analytics & Measurement

SmartEDGE is Powered by Industry Experts

Katie Smart Edge

Katie Holt

Digital Marketing Nerd

Over 15 years of Sales & Marketing experience

Specializing in senior living automation solutions

Gina smart edge

Gina Bultman

Owns an Award Winning Digital Marketing business since 1999

Over 23 years helping businesses like yours.

Worked with businesses across the US & UK

Talk To Our Team Now

It's time to get clear and consistent on your marketing